During this project I took up the task of choosing a jeweler to work with to brand on the communication pathway. I picked this store because it’s the one I felt most interested in out of the given choices and also I had the most initial ideas for first.

            I enjoyed this project a fair bit and would probably say it was one of the favorites from the whole year. I liked the general concept behind it and the freedom we had but with the right amount of guidance given on the brief, for example giving a list of what to produce, but in anyway you like for any store you chose.

            I like the general idea of branding and think it gives you a lot of potential to work with and experiment with different ideas and concepts.

            My idea with the jewelers was to have a high street priced shop, but with the class and elegance of a high end priced shop such as Tiffany  I wanted it to portray a friendly atmosphere with elegant products, therefore I chose the colour plum to work with as the company’s main colour, because I thought this enhanced a warm welcome to it but also it’s a known colour to do with class and riches, so therefore appropriate. I worked with this colour throughout all my pieces of work for this project and think it worked nicely. I did a series of posters that I thought worked every well that had a humorous element to them because they were aimed at men to buy jeweler for women, but using the typical excuse why men have to buy in the first place.

            Overall I created and worked with the general ideas for what I think would work to promote and re-brand this style of company. I did enjoy the project, however if I had managed my time a little bit better I think I could have experimented more and in result to this produced better outcomes.